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The StandOut Factor, much like the “X-Factor” in entertainment, distinguishes you from the herd. Unlike entertainers who either have it or they don’t, a business’s Standout Factor can be logically identified, deciphered, and acted upon. Understanding your Standout Factor will help you generate attention and attract your ideal customers.

Le’s put first things first: You need to know that there’s a difference between cheap attention and actually having an authentic StandOut Factor. Of course, you can stand out with a sleazy gimmick, but as a serious entrepreneur, I don’t think that’s what you’re seeking. I’m talking about a Standout Factor that will have more customers choosing you over your competitors, who are just milling about in the herd.

That’s what you want, isn’t it?  You want more customers to notice how great your company is, the company that you created. If you strive to build a value-based business, generate real profits, and attract more customers than you know what to do with, then pull up a chair.

Understanding your StandOut Factor shows that you understand your business and your customers.  And the moment you find it – or create it – you know it. It’s so important to the success and growth of your business, that you need to drop everything you are currently doing to work on your unique StandOutFactor. Once you do, you can finally make your products and services simple and easy to understand- so that more customers pick you.

Once you identify your StandOut Factor, it’s critical to incorporate it into your branding, and propagate it everywhere: On your website, in your brochures, in your speeches, in your presentations, and wherever you’re sending out messages to your customers.

Don’t half-ass your StandOut Factor

If you just want to exist in the middle of the competitive herd, well, half-ass away, my friend.

But you’re better than that, aren’t you? You’re going to suck it up and do the hard work to pinpoint your StandOut Factor. Your customers will actually understand why they chose you instead of your competition. It’s a beautiful thing.  PLUS, because it is so much hard work – your competition will not follow through, and will keep on procrastinating like it’s their job.  This gives you a massive head start, and a great chance to swipe their customers right out from underneath their noses. You know they don’t have the courage or determination to focus on developing their Standout Factors. And this is good news for you.

But how do you figure out your StandOut Factor?

It’s a logical process.

Structure! Organization! Calculated Methods! Spreadsheets! High Fives!  Okay, maybe not the spreadsheets, but logic is what you’ll use to reach your goal.

I’m going to walk you through steps to get that killer StandOut Factor that your business needs to succeed. Not only that, I am going to guide you all the way and support you. We’ll do it logically – together.

I’ll be there every step of the way, because you aren’t going to nail this in five minutes. Don’t worry though, because we will nail this. We’re going to make sure your business not only emerges from the middle of the competitive herd, but stands out as the leader of the entire industry. It’s going to stay there. Don’t roll your eyes. I mean it.

Let’s get moving on this before your competitors get this great idea as well. Start by grabbing my free mini-course.

It’s waiting for you right here on my website:  http://shannoncooper.com.

Download it today and stand back because you’re about to StandOut.

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