Hi, I’m Shannon Cooper –
I’ll make your next event “StandOut”

Need a speaker for your business event?

If you’re looking for someone who’s vanilla, “safe,” and likely to regurgitate the same old boring, cliche’ filled presentation, I‘m definitely not your guy.

Seriously, you can stop here.

However, if you’re ready to work with a seasoned speaker who’ll smack your audience in the face with brutally honest business lessons, combined with several jabs of humor and on-the-edge-of-their-seats storytelling, keep reading.


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Shannon Cooper – Not What Your Audience Expects

Now I could sit here and tell you how “dynamic and engaging” I am like every other speaker does. I could try and impress you, with fluffy, corporate buzzwords. I’m not going to do that. What does ‘engaging and dynamic’ even mean? It’s just filler.

Let me tell you why I’m different and worth every penny I charge. I wake people up (both literally, and intellectually). I have 0% interest in entertaining for the sake of entertainment and “boring” is my arch-enemy.

I’m an implementer. When I present I tell business owners exactly what they need to do to break free from the status quo. I help them blow away their competition with stand out marketing and remarkable branding.

I “get” business owners, because I am one.

I have a deep understanding of branding because it’s what I do for a living and have done for more than 15 years.

If you want your participants to learn how to break free from the herd of irrelevancy, and attract customers and clients like crazy, I can help you do that.

I’d love to hop on stage and and help your people get way the hell outside of their comfort zone, so they can finally discover (and leverage) their StandOut Factor.

Check out what the talks and workshops I offer below, then get in touch. Lets have a chat about how I can help you “wow” your audiences with a keynote presentation that’s unlike anything they’ve experienced before.


What Others Are Saying:

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Brand Talk & Workshop:

The StandOut Factor Keynote

My signature, most requested presentation
The StandOut Factor, is all about helping business owners differentiate themselves from the competitive herd by focusing on what makes them unique.

Attendees will learn how to start separating themselves from the sea of mundane sameness in their industry. This is for people who have established businesses that are stuck, or new brands that are trying to get off the ground but they just have no idea how to StandOut from the crowd.

The StandOut Factor- Whiteboard Edition, 2-3 Day Workshop

A balls to the wall implementation workshop

My brand talk gives people what they need to create a remarkable brand immediately. In this workshop, we work together to achieve greatness.

I’m a firm believer in the idea that EVERYBODY has something about them that nobody else has. I call it their StandOut Factor. It makes them different, unique, and when used in business, it makes them money.

In this hands on implementation workshop I teach attendees how to get inside their customer’s head and create “me too” moments that draw them into their brand.

Attendees and I get ‘down and dirty’ to develop imagery and messaging unique to their business that’s irresistible to their most valuable customers.

  • Group Size/Scope:    12-15 people/ideally decision-makers
  • Objective: Immediate take-aways that can be used in your business


Keynote Talks:

Playground Rules

a.k.a. How to beat the bullies

Forget what you learned in business school. Real business is run by “playground rules.”

This talk will help you learn to discern between “theory” and “real world take no prisoners winning.” I teach participants to separate fact from overblown ‘hype’ when it comes to strategy, leadership, and marketing.

Everyone involved will learn how their competition may be their best marketing tool (if used properly) and how to identify the one thing that will make their brand liquify their competitors. If they don’t know this information yet, I guaran-damn-tee you that their competition does.

Building the StandOut Mindset

Outside the box? Hell, throw the box in the trash.

This is for anyone and everyone who wants to learn how to maintain their competitive edge by empowering employees and creating a company culture of innovation.

People don’t quit “jobs”…they quit bosses. I’ll help business owners break the mould and create environments that encourage standout ideas that will set their business apart and make sure everyone loves showing up at the office.

When business owners learn what their “external” and “internal” customer needs are, it  creates a vested interest among employees (and keeps them employed). By using live brainstorming and engaging the crowd, participants will learn how to tap into hidden talents and move their businesses forward.

Past Engagements:

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Fly Me In:

I handle all of my bookings directly. Reach out to me to discuss your event, ideas, and what you’d like me to bring to the table (just make sure it’s not eggplant- I hate that stuff).